So Now What?

This is the last of the series of articles that explaing the basic concept of how to make things Less Bad. Thanks for bearing with me.

To recap, the best way to make meaningful progress toward our societal goals is to harness the power of the private sector. To help that happen, we need to know where we want to go, and we need a way to evaluate how each business aligns with that plan.

I’m summarizing these three concepts as:

  • How We Fix Everything – Identifying our problems, their causes, our goals, and how to reach them. A roadmap for progress.
  • Impact Consumerism – Using the power of our wallets to help fix everything. #demandMoreforYourDollar
  • The Humanity Index – Aa “report card” for business responsibility so that consumers can guide businesses with their purchasing decisions.

I understand it seems like a lot, and there are tons of implied questions and challenges.

But I hope the rough outline makes sense.

If you’re with me so far, the obvious answer isĀ Now what? How do we make those things happen?

That’s an excellent question!

Unfortunately I don’t have a great answer.

Right now I’m fused on spreading awareness and growing an audience. I’m hoping to do that through email, social media, Google and other kinds of writing and marketing.

Please follow and share on whatever platforms you use.

Please follow us on social media. Pick your poison:

I’ll continue writing on Less Bad to attract more email subscribers, so make sure you’re subscribed. In the short term, I’ll be building out Less Bad as a prototype for How We Fix Everything and publishing writing that I think will build the audience.

If you want to read more, here are some of the main “hub” pages of LessBad:

I’m curious to know what you think, your questions, and what you think is most important, and problematic.

Most of all, I want to know how you can help! Please get in touch on social media or by emailing

All this is clearly a big undertaking, and I need all the help I can get.

If this makes any kind of sense to you at all or even if it doesn’t and you just want to laugh about it with your friends), please share Less Bad with your network on social media, in person, by email, etc.

The bigger the audience the better the chance is we can pull this off.

If you have thoughts about a specific issue, please consider contributing an article to Less Bad, or find other ways to get involved.

You can find me on social media in the links below, or feel free to email with whatever is on your mind.

Finally, I hate to ask but a donation would mean a lot. I’m doing this all on my own so financial assistance can certainly make things easier for me.

Check out the Patreon page to learn more.

If you’ve made it this far, I can’t thank you enough for your attention, and I’m looking forward to hearing from you.


I’m working on this site on the side, if you think this crazy idea worth supporting, any donation would be incredibly appreciated.